Jan 19, 2022
In General Discussion
My SEO Journey is a series where freelance entrepreneurs and creators share their honest SEO journey filled with failures and successes, and most importantly, proven results. Episode #38 features Dean Salakas of The Party People.Dean Salakas of thepartypeople.com.au shares his SEO journey30 years ago, Mala Salakas was "Paches The C级执行名单 Clown" and organized children's parties.Her passion for parties led her to open a small party shop with her father Peter Nikolas. In 2007, his sons Dean (me) and Peter Salakas took over the family business so they could retire. At that time, The Party People Shop had 2 employees in the store.Image: Mala Salakas as Patches The Clown in Sydney Weekend Magazine 1992. Current owners are Dean Salakas (back seat) and Peter Salakas (next clown) Image: Mala Salakas as Patches The Clown in Sydney Weekend Magazine 1992.Current owners are Dean Salakas (back seat) and Peter Salakas (next clown)Today the business has over 40 employees, is the market leader in online party supplies in Australia and now has two brick and mortar stores one of which is the largest brick and mortar store australia festival. .We used to get teased at school because our mother was a clown and today we wear it with a badge of honor.The business launched online in early 1999 as Australia's first online party store and went on to achieve online firsts by offering click and collect from the start, being Google's first Australian customer. Adwords, being Australia's first Microsoft Bings advertiser, among others, including piloting Facebook's accelerator program. I helped my mom with online commerce in high school and college and did my senior thesis on commerce which led to major changes and accelerated growth.