Did they reply to the email? whether they clicked on the link in the email when did they reply As you can see, I include the basic metrics needed for the test I want to run. Now, you want to track whether certain actions were taken, and importantly, when they were taken. Why - when? When to notify follow-up, which is critical to improving your response rate. How many people do I need per test? Statistics are not to be taken lightly. You can use a legitimate formula to tell if there is a statistically significant difference between two tests. As a general rule of thumb, I like to include at least 100 people in each test unit. Which tools should you use to keep track?
OK, so you have some neat metrics to track and tests to run. What should you do? It really depends on your preference. Sure, you can use free tools to manage your campaigns, but they won't help you get things industry mailing list open rates or click-through rates, and they're not meant to be fully CRM-ready. For those you'll need more powerful tools that have this tracking built in. I've listed a few well known ones below. free tools Excel Google Docs Freemium Tools yes partner Advanced Outreach CRM Ninja Outreach BuzzStream pitch box How do you know if you should follow up? Ah follow up. I read many case studies where follow-up played a key role in increasing response rates, such as this one on cold outreach 333% improvement. According to the same article , you should follow up 6 times.
The decision is entirely up to you (maybe you should test it). Anyway, I like to follow up with people who don't respond at least twice. one after 3 days 7 days later After that, everyone knew I threw in the towel. Other ideas for testing We've only discussed some basic tests to get started, because if you're only dealing with email templates, you're relatively limited in what you can test. But if you're willing to introduce some other operations, the sky's the limit. got engaged For example, you can combine your outreach with different attempts to engage with potential customers, such as: comment on their blog