For example, consumer lists can feature selections from renters and homeowners to students, seniors and professionals. Business lists, on the other hand, can include categories from SIC code to headquarters. Stick with Permission-Based Email When obtaining email lists externally, choose opt-in or permission-based addresses from consumers who have asked to receive promotional mailings.
Also, give email recipients a way to opt-out or refuse to receive further mailings, as required by federal and many state anti-spamming laws. Otherwise, you may find yourself guilty of spamming or sending email list unsolicited mail. Better yet, consider using a double opt-in list that contains only people who have twice requested to receive mailings.
Here's how it works: Once someone signs up to receive e-mail, the company sends an automated message to the recipient's e-mail box, asking him or her to send a reply verifying the request to receive the e-zine or other e-mail correspondence. Constructing your message Email message formats range from plain text wording to HTML and rich media with color, video audio and interactivity. Marketers tend to favor HTML messages for their interactivity and overall effectiveness. Statistically, however, 62 percent of global consumers prefer text-based emails, according to the Opt-in News.